Bespoke Service  – What is it and why would you want it?

No matter what industry you’re operating in, how someone feels after making a purchase will absolutely impact how they feel about the idea of making a future one. These days, it needs to be more than just “easy” and “convenient” to do something. People want a personalized level of care and attention-to-detail that they won’t find anywhere else.

This is why an estimated 88% of companies say that they’re prioritizing customer experience (CX) everywhere, especially in their contact centers. CX is truly the key competitive advantage of the modern era.

This brings us to the concept of bespoke service – something few brands seem to fully understand and that even fewer are taking advantage of. It matters a great deal, however, and is worth a closer look.

The Ins and Outs of Bespoke Service: Breaking Things Down

In a general sense, “bespoke service” is used to describe something that is made-to-order or customized for the individual. In the world of business, this means that services are personalized in any and every way possible, tailored to the needs, preferences, and expectations of the guest.

This is absolutely essential because, according to one recent study, about 80% of consumers say that they’re more likely to make a purchase from a brand that provides a tailored experience. About 66% of people say that they expect brands to understand their individual needs, and 70% say that whether a business makes an effort to do this will directly impact their long-term loyalty to that entity.

This is all especially important to understand within the context of something like hospitality call solutions and contact centers – experiences that have grown cold and impersonal over the years. It’s gotten to the point that people actively dread having to turn to a call center for help because they fear getting a representative who doesn’t know them, doesn’t understand them, and ultimately doesn’t care.

But with the right partner by your side, it can be another extension of your personalization efforts. Customer interaction doesn’t have to be generic – it can be artisanal. This is especially key for luxury brands but extends to all. 

The right services partner will leverage the data your organization is already creating and the real interactions it is having with customers to build a profile of your guests’ expectations. Through bespoke service you don’t have to worry about a “convenient but generic” customer experience that will blend in with all the other noise. Your service level can become more than just a part of your brand. It can strengthen the foundation of every touchpoint you have with your target audience, building loyalty, positive reviews, and word-of-mouth advertising.

Tyme Global: Your Partner in Hospitality Call Solutions

At Tyme Global, all our solutions – from reservations to guest services, our virtual agent, and more – are designed to help your business stand out in a crowd. Nobody does what you do quite like how you do it, precisely what we transform into your most powerful competitive advantage.

With Tyme, not only do you get 5-star white-glove service quality standards from personnel who are trained to your specific organization but native English-speaking agents who are available 24 hours a day, seven days a week, 365 days a year. We are your bespoke service provider, tailored to you and your customers’ needs.

If you’d like to find out more information about bespoke service and how it can benefit your organization, or if you have any additional questions that you’d like to go over with someone in a bit more detail, please don’t hesitate to contact Tyme Global today.